-
1 customer value management
сокр. CVM1) марк. управление потребительской ценностью* (использование анализа воспринимаемой ценности для разработки маркетинговой и общей стратегии компании)The goal of customer value management ( CVM) is to deliver optimal value to customers — to align business metrics, improvement programs, capabilities, processes, organization and infrastructure with customer-defined value. In other words, to create the kind of business that can deliver to customers exactly what they want.
See:2) марк. управление ценностью клиентов* (оценка полной прибыльности отдельных клиентов и выстраивание политики работы с клиентами с учетом этой информации)See:Англо-русский экономический словарь > customer value management
См. также в других словарях:
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer value proposition — Marketing Key concepts Product marketing · Pricing … Wikipedia
Value chain — The value chain, also known as value chain analysis, is a concept from business management that was first described and popularized by Michael Porter in his 1985 best seller, Competitive Advantage: Creating and Sustaining Superior Performance .A… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… … Wikipedia
Value-based pricing — Value based pricing, or Value optimized pricing is a business strategy. It sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors… … Wikipedia
Management — in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or… … Wikipedia
Management Dynamics — Type Private Industry Supply Chain Management Enterprise Software Founded 1990 Headquar … Wikipedia
Goal — For other uses, see Goal (disambiguation). A goal or objective is a desired result an animal or a system envisions, plans and commits to achieve a personal or organizational desired end point in some sort of assumed development. Many people… … Wikipedia
Management accounting — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts … Wikipedia
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia